{"id":4400,"date":"2021-10-12T15:51:09","date_gmt":"2021-10-12T15:51:09","guid":{"rendered":"http:\/\/dummy.xtemos.com\/woodmart2\/elementor\/?page_id=4400"},"modified":"2026-04-24T21:52:35","modified_gmt":"2026-04-24T21:52:35","slug":"about-us-3","status":"publish","type":"page","link":"https:\/\/nicegroup.com.pk\/?page_id=4400","title":{"rendered":"About us"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4400\" class=\"elementor elementor-4400\">\n\t\t\t\t<div class=\"wd-negative-gap elementor-element elementor-element-e36477a e-flex e-con-boxed e-con e-parent\" data-id=\"e36477a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b67e681 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"b67e681\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56aec39 elementor-widget elementor-widget-wd_image_or_svg\" data-id=\"56aec39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_image_or_svg.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"wd-image text-left\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"834\" height=\"692\" src=\"https:\/\/nicegroup.com.pk\/wp-content\/uploads\/2025\/02\/nicesss.jpg\" class=\"attachment-full size-full\" alt=\"nice\" srcset=\"https:\/\/nicegroup.com.pk\/wp-content\/uploads\/2025\/02\/nicesss.jpg 834w, https:\/\/nicegroup.com.pk\/wp-content\/uploads\/2025\/02\/nicesss-430x357.jpg 430w, https:\/\/nicegroup.com.pk\/wp-content\/uploads\/2025\/02\/nicesss-150x124.jpg 150w, https:\/\/nicegroup.com.pk\/wp-content\/uploads\/2025\/02\/nicesss-700x581.jpg 700w, https:\/\/nicegroup.com.pk\/wp-content\/uploads\/2025\/02\/nicesss-362x300.jpg 362w, https:\/\/nicegroup.com.pk\/wp-content\/uploads\/2025\/02\/nicesss-768x637.jpg 768w\" sizes=\"auto, (max-width: 834px) 100vw, 834px\" title=\"\">\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e48e296 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"e48e296\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98d830b wd-width-100 elementor-widget elementor-widget-wd_title\" data-id=\"98d830b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"title-wrapper wd-set-mb reset-last-child wd-title-color-primary wd-title-style-default wd-title-size-large text-left\">\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"title-subtitle subtitle-color-primary subtitle-style-default wd-fontsize-xs\">\n\t\t\t\t\tAbout\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title wd-fontsize-xxl\">NICE GROUP OF INDUSTRY<\/h4> \n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"title-after_title reset-last-child wd-fontsize-s\">\n\t\t\t\t\t<p>NICE stands as one of the world's oldest and most esteemed manufacturers of bathroom fittings, renowned for its unwavering commitment to quality and elegance. Guided by the visionary leadership of its management, NICE has rapidly ascended to new heights. By evolving with changing lifestyles and recognizing the need for distinctive architecture and decor, NICE has redefined contemporary bathroom fittings. To meet the growing demand in both domestic and international markets, NICE established a state-of-the-art factory, operational since January 1985.<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"wd-negative-gap elementor-element elementor-element-7c7c544 e-flex e-con-boxed e-con e-parent\" data-id=\"7c7c544\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e7cb5cd e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"e7cb5cd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f32ae9e wd-width-100 elementor-widget elementor-widget-wd_title\" data-id=\"f32ae9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"title-wrapper wd-set-mb reset-last-child wd-title-color-primary wd-title-style-default wd-title-size-large text-left\">\n\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title wd-fontsize-xxl\">INNOVATION \/ DEVELOPMENT<\/h4> \n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"title-after_title reset-last-child wd-fontsize-s\">\n\t\t\t\t\tThis facility, equipped with the latest technology and machinery, significantly boosts production capacity. The factory produces a diverse range of designs, from traditional to modern, with meticulously monitored finishes including plain chrome plating, mixed plating, and various colors. NICE's dedication to continuous research and development ensures that its products consistently meet the latest aesthetic and functional market demands. The entire production process-encompassing casting, machining, electroplating, powder coating, painting, and assembling-is conducted in-house to uphold the highest quality standards.\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-97d6084 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"97d6084\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-480a25a elementor-widget elementor-widget-wd_image_or_svg\" data-id=\"480a25a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_image_or_svg.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"wd-image text-left\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"609\" height=\"564\" src=\"https:\/\/nicegroup.com.pk\/wp-content\/uploads\/2025\/02\/asdf.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/nicegroup.com.pk\/wp-content\/uploads\/2025\/02\/asdf.jpg 609w, https:\/\/nicegroup.com.pk\/wp-content\/uploads\/2025\/02\/asdf-430x398.jpg 430w, https:\/\/nicegroup.com.pk\/wp-content\/uploads\/2025\/02\/asdf-150x139.jpg 150w, https:\/\/nicegroup.com.pk\/wp-content\/uploads\/2025\/02\/asdf-324x300.jpg 324w\" sizes=\"auto, (max-width: 609px) 100vw, 609px\" title=\"\">\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"wd-negative-gap elementor-element elementor-element-f41317d e-flex e-con-boxed e-con e-parent\" data-id=\"f41317d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-62da7c9 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"62da7c9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b531b7 elementor-widget elementor-widget-wd_image_or_svg\" data-id=\"9b531b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_image_or_svg.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"wd-image text-left\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"513\" height=\"585\" src=\"https:\/\/nicegroup.com.pk\/wp-content\/uploads\/2025\/02\/sd.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/nicegroup.com.pk\/wp-content\/uploads\/2025\/02\/sd.jpg 513w, https:\/\/nicegroup.com.pk\/wp-content\/uploads\/2025\/02\/sd-430x490.jpg 430w, https:\/\/nicegroup.com.pk\/wp-content\/uploads\/2025\/02\/sd-150x171.jpg 150w, https:\/\/nicegroup.com.pk\/wp-content\/uploads\/2025\/02\/sd-263x300.jpg 263w\" sizes=\"auto, (max-width: 513px) 100vw, 513px\" title=\"\">\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0483708 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"0483708\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-252f576 wd-width-100 elementor-widget elementor-widget-wd_title\" data-id=\"252f576\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"title-wrapper wd-set-mb reset-last-child wd-title-color-primary wd-title-style-default wd-title-size-large text-left\">\n\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title wd-fontsize-xxl\">OUR PRIDE<\/h4> \n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"title-after_title reset-last-child wd-fontsize-s\">\n\t\t\t\t\tKnown for its unique and extensive range of luxury bathroom fittings, NICE designs and exports its products globally, catering to the diverse needs of its clients. The company's team of highly qualified professionals and managers is driven by a strong sense of customer satisfaction. Currently, NICE boasts an extensive network of over 600 dealers across Pakistan, underscoring its strong market presence and customer reach.\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>About NICE GROUP OF INDUSTRY NICE stands as one of the world&#8217;s oldest and most esteemed manufacturers of bathroom fittings,<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4400","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/nicegroup.com.pk\/index.php?rest_route=\/wp\/v2\/pages\/4400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nicegroup.com.pk\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/nicegroup.com.pk\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/nicegroup.com.pk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nicegroup.com.pk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4400"}],"version-history":[{"count":0,"href":"https:\/\/nicegroup.com.pk\/index.php?rest_route=\/wp\/v2\/pages\/4400\/revisions"}],"wp:attachment":[{"href":"https:\/\/nicegroup.com.pk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}